Yesterday I went looking for a WordPress plugin that could optimize an MP4 video for streaming. I’m working on redesigning a podcast site for film critic and historian Peter Labuza and wanted to use a background video instead of a hero image for the homepage using Divi.
I wasn’t happy with the speed it was loading.
I found only one plugin that can compress videos from the WordPress dashboard, Open Beacon MP4 Conversion and Compression, but it required FFmpeg to be installed on the server. Flywheel doesn’t have FFmpeg installed by default so I went looking for another solution rather than ask the devs to install it for just one video.
While searching, I stumbled upon this extensive guide to using video in WordPress from those long-form content champions, WPMU Dev. Even after clicking past the first SERP I couldn’t find a more comprehensive guide than this one from 2017. And it’s only part one of two.
Featuring video on your site can be a powerful way to show – and not just tell – visitors what your site is all about.
According to Simply Measured, videos have the highest shares and engagement right up there beside photos. In the first quarter of 2015 alone, video engagement increased by 43% on Facebook.
On top of that, 64% are more likely to buy a product on an online retail site after watching a video, and 70% of marketing professionals report that video converts better than any other medium.