I confess that most of my About pages are pretty shitty. I don’t really like writing about myself in a promotional way or even about the work I do. I end up feeling ridiculous but I shouldn’t.

The Network’s About page could use some work, I’ll tell you that.

This post from WPblog, the first on the Network, has helped me focus on what I need to do better. I have a tendency, I know, to always write like I’m writing a personal blog even in a professional context. It’s my natural state, really. I’m not sure that’s the wrong approach but it’s worth thinking about.

Do you have any tips for creating an About Us page? Let us know in the comments.

Highlights by rickpowell

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The About Us page is the most important asset of not only a website or blog, but for your business altogether. Who knows you if you are no one? Nobody. It really takes a dive into who you really are, what you do, what you want to do and who you want to do it for. Contrary to popular belief, About Us page is one of the most visited pages on any blog. In case of an E-commerce blog, where customers tend to buy and move, the About Us page is not considered important, but it is extremely important. […]

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