Call me old-fashioned but I’m still a little leery of shopping online via a mobile phone. It might have something to do with the failing vision of a 56-year-old but also in general I’ve found it pretty frustrating and usually just switch back to desktop when I have the opportunity.
This essential post from NN/g provides solid guidelines and advice for developers creating effective and easy-to-use shopping experiences for mobile. Most of these are good advice for desktop shopping experiences, as well.
Please stop with the long-ass dropdown menus for years, please! STOP IT!
Tap to see rickpowell’s 24 highlights on nngroup.com.