NN/g Summary: Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices. Aim to minimize the number of steps and typing, and take advantage of capabilities such as geolocation and the camera.
From NN/g: To understand the usability of chatbots, we recruited 8 US participants and asked them to perform a set of chat-related tasks on mobile (5 participants) and desktop (3 participants). Some of the tasks involved chatting for customer-service purposes with either humans or bots, and others targeted Facebook Messenger or SMS-based chatbots.
Last week, Medium has featured my most recent essay Why Do All Websites Look the Same? (aka “On the visual weariness of the web”). The essay is currently getting a lot of attention. While I am writing this, it has received over 55.000 views, 27.000 reads, 11.300 claps and 60 comments. I obviously hit a nerve.
Today’s internet is bland. Everything looks the same: generic fonts, no layouts to speak of, interchangeable pages, and an absence of expressive visual language. Even micro-typography is a mess. Web design today seems to be driven by technical and ideological constraints rather than creativity and ideas. Every page consists of containers in containers in containers; sometimes text, sometimes images. Nothing is truly designed, it’s simply assumed.
Buttons can be sidelined a bit in web design as many think of them as common elements. However, the role they play should not be underestimated. Buttons influence everything from conversions and sales to email signups.
Summary: Microinteractions convey system status, support error prevention, and communicate brand. They are initiated by a trigger, are single-purpose, and can make the experience engaging.
WP Kube: WordPress accessibility refers to the practice of making your WordPress website and its contents accessible to all users, including those with disabilities—specifically those with visual impairments. Here’s a basic guide.
Smashing Magazine: If you’re sending transactional email for your application, you’ve probably got the basics down, but you may be missing out on some of the more advanced best practices without even knowing it. This guide will help you make sure that you haven’t overlooked anything and aren’t unwittingly doing something wrong that could be hurting your delivery or user experience for your recipients.
From Kinsta: user experience is leaving the domain of designers and becoming a mainstay for any business with an online presence, whether they’re brand new or have been on the block for years.
Summary: When evaluating fonts, colors, and other visual details, assess both aesthetic impressions and behavioral effects.