NN/g: The Mobile Checkout Experience

NN/g: The Mobile Checkout Experience

NN/g Summary: Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices. Aim to minimize the number of steps and typing, and take advantage of capabilities such as geolocation and the camera.

NN/g: The User Experience of Chatbots

NN/g: The User Experience of Chatbots

From NN/g: To understand the usability of chatbots, we recruited 8 US participants and asked them to perform a set of chat-related tasks on mobile (5 participants) and desktop (3 participants). Some of the tasks involved chatting for customer-service purposes with either humans or bots, and others targeted Facebook Messenger or SMS-based chatbots.

Boris Müller: Balancing Creativity and Usability

Boris Müller: Balancing Creativity and Usability

Last week, Medium has featured my most recent essay Why Do All Websites Look the Same? (aka “On the visual weariness of the web”). The essay is currently getting a lot of attention. While I am writing this, it has received over 55.000 views, 27.000 reads, 11.300 claps and 60 comments. I obviously hit a nerve.

Boris Müller: Why Do All Websites Look the Same?

Boris Müller: Why Do All Websites Look the Same?

Today’s internet is bland. Everything looks the same: generic fonts, no layouts to speak of, interchangeable pages, and an absence of expressive visual language. Even micro-typography is a mess. Web design today seems to be driven by technical and ideological constraints rather than creativity and ideas. Every page consists of containers in containers in containers; sometimes text, sometimes images. Nothing is truly designed, it’s simply assumed.

Smashing Magazine: Everything You Need To Know About Transactional Email But Didn’t Know To Ask

Smashing Magazine: If you’re sending transactional email for your application, you’ve probably got the basics down, but you may be missing out on some of the more advanced best practices without even knowing it. This guide will help you make sure that you haven’t overlooked anything and aren’t unwittingly doing something wrong that could be hurting your delivery or user experience for your recipients.

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